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Reese's $25,000 promotion may violate sweepstakes laws_我的网站
A | 央视财经记者获悉，为更好匹配银行体系短期流动性需求，中国人民银行将在8月27日至9月1日开展隔夜逆回购操作，采用固定利率、数量招标，每日操作量不超过6000亿元。 隔夜逆回购为央行今年6月新增的逆回购操作品种，指的是央行向商业银行等一级交易商购买有价证券，相当于央行向市场“借出钱”，然后约定在次日卖回，以此向市场投放短期流动性。 Reese’s may be in violation of state and federal laws with its new sweepstakes offer currently advertised on packs of peanut butter cups.The promotion on two-cup packages reads “You could win $25,000” and, in smaller print, “See details inside.” But only after consumers have bought and opened a package can they see the small print: no purchase is necessary to enter the sweepstakes.The Reese's contest was first reported Monday by Edgar Dworsky, a consumer advocate and former assistant attorney general in Massachusetts, who runs the Consumer World website.Hershey Co., that Pennsylvania candymaker that owns the Reese’s brand, didn’t immediately respond to telephone and email messages left Monday by The Associated Press.Sweepstakes are primarily governed by state laws, which require that no purchase is necessary to participate. A contest that requires a purchase is a lottery, which is subject to different rules.Three federal agencies __ Federal Trade Commission, the Federal Communications Commission and the U.S. Postal Service __ also enforce laws governing sweepstakes depending on the medium. The Postal Service requires mailed sweepstakes offers to make clear that no purchase is necessary, for example. The FTC doesn't govern sweepstakes specifically, but has broad laws prohibiting “unfair and deceptive acts.”The FTC said Monday that it can’t comment on the practices of particular companies outside of an investigation. It wouldn’t confirm or deny an investigation against Hershey.Dworsky said a sign near Reese’s candy displays making clear that no purchase is necessary might meet legal requirements. But a spot check of candy displays in multiple states __ including California, Virginia and Washington __ found no such signs.Dworsky noted that Reese's ran a similar promotion earlier this year that ended in April using the same packaging. Some of those packages are still for sale, even though the sweepstakes code has expired, he said.Dworsky said he's concerned that the packaging could lure consumers into thinking they need to buy it.“You never have to pay to play. All these packages should be recalled," he said.。此前，央行流动性管理工具的期限已覆盖7天、14天、3个月、6个月、1年等。新增隔夜品种后，期限选择更为丰富。 央行副行长邹澜此前在国新办发布会表示，在公开市场常规操作中增加隔夜逆回购操作品种，有利于增强央行流动性管理和短端利率调控的精准性、有效性，下一步，央行将继续平稳有序推动货币政策操作框架的改革完善，更好引导市场隔夜利率在政策利率附近平稳运行。结合一级交易商需求，研究逐步增加隔夜逆回购的操作频率，并和市场做好沟通。
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Published on:09:19:08